Texas Ranches

We Love It—But It Ain’t Easy

Good ranchers know you don’t do this alone—you need access to great expertise. In this section, TXR brings forward leading voices in legacy planning, herd management, land stewardship, and innovative revenue models shaping the next generation of ranching in Texas.

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Tradition Meets Technology: James Clement III

James Clement III combines multigenerational ranching, Marine Corps service, and leadership at Earth Optics to explore the intersection of soil science, technology, and land stewardship. In this interview, he discusses how honoring tradition while embracing innovation strengthens working lands for generations.

Grassroots Carbon Sustainable Ranching, Rewarded

Grassroots Carbon partners with ranchers to implement regenerative land practices that improve soil health and ecosystem resilience while generating verified carbon credits that reward stewardship and create new revenue streams for working lands

Mason Howard: Modern Working Cowboy

A conversation with Mason Mitchell Howard grew up in Stockdale, Texas, learning ranch life and horsemanship through hands-on experience, building a deep understanding of work, horses, and the land over time.

You may all go to hell and I will go to Texas.

- Davy Crockett

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Modern Land Stewardship with James Clement III

James Clement operates where ranching tradition meets the realities of modern stewardship. He focuses on what it takes to keep land working, both today and generations from now. With deep family ties to South Texas ranching and a career that spans livestock management, land work, and emerging soil science, Clement brings a practical, on-the-ground perspective to how land is cared for and improved.

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