The All Fired Up BBQ Cookoff and Benefit is a high-energy community event and state championship competition held at the Atascosa County Showbarn Grounds (318 Showbarn Rd, Pleasanton, TX). The event combines a professional BBQ competition, sanctioned by the Champions Barbecue Alliance (CBA), with a major benefit concert featuring Texas country artists Pecos & The Rooftops and Koehler Lane. While the cookoff itself is free for spectators to attend on Friday evening and Saturday until 5:00 PM—featuring categories like brisket, ribs, chicken, and various jackpots—the Saturday evening concert is a ticketed event with advance general admission typically starting at $25 and limited "Pit" or VIP table options available. All proceeds from the weekend support local youth and charitable causes, continuing the tradition of bringing families together for "competing goats" (and cows) alongside world-class Texas pitmaster excellence.
