The Ford Holiday River Parade and Lighting Ceremony is a beloved San Antonio tradition that officially kicks off the holiday season along the iconic River Walk. This spectacular event features dozens of lavishly decorated, illuminated floats carrying celebrities, live musical acts, and costumed participants through the heart of downtown. As the parade begins, the riverbank is transformed into a glowing winter wonderland with the simultaneous lighting of over 100,000 twinkling lights draped across the towering cypress trees. Spectators can enjoy the festivities from reserved riverside seating, specialized restaurant dining packages, or free viewing areas located along the parade route. It is a festive, family-friendly celebration that culminates with a special appearance by Santa and Mrs. Claus, making it a must-see holiday experience.
