The Matador is an official retailer for Texas Tech, offering apparel and gifts. Established in 2012 and located near the Texas Tech University entrance, the store provides a boutique feel with a wide selection of spirit wear. They pride themselves on being locally owned by Texas Tech graduates. The Matador also employs students from Tech and local schools. In addition to their Broadway location, they have a South store and offer a website for online shopping. The Matador creates original custom designs printed in Lubbock and carries brands like Under Armour, Top of the World, and Champion. They are also the Official Gameday Retailer of Texas Tech Athletics.
