Superior Livestock Auction operates as an online marketplace for buying and selling livestock. It offers live auctions via livestream and an online bidding platform. Through its value-added programs, Superior Livestock Auction provides opportunities for producers to highlight specific attributes of their cattle, such as source and age verification, GAP certification, BeefCARE, NHTC verification, and Verified Natural status. These programs allow producers to realize the benefits of their practices at sale time. Superior Livestock Auction also offers the Superior Progressive Genetics (SPG) program, which enhances the marketing of cattle with top-tier genetics. This program allows commercial cattlemen to market cattle out of top genetics and receive a value-added premium. Seedstock producers can increase their exposure through the program, with their ranch logo displayed on-screen during the sale of qualified lots. Additional programs include Cattle Feeder Preferred, Verified GrassFed, Non-GMO, BQA Certified, and Certified Vet Inspection. These programs focus on improving overall health and performance, ensuring cattle are raised on forage, verifying cattle feed is non-GMO, promoting beef quality assurance, and providing veterinary evaluation of bred stock.
