Shop AASHKA was born from a deep love for yarns, textures, and knitwear. Founded by fashion designer Aashka Mehta, the brand launched in 2023 with a mission to create modern, thoughtful, and sustainable knitwear. The brand uses certified yarns and bridges modern manufacturing with traditional craftsmanship, drawing inspiration from Indian heritage. Shop Aashka's vision is for fashion that is purposeful, personal and human, creating knitwear that celebrates individuality while nurturing artistry, traditions and ecosystems. The brand's designs draw inspiration from Mughal art and architecture. They focus on ethical sourcing, home-compostable and biodegradable packaging, and long-lasting quality. The brand redefines knitwear through sustainability and cultural preservation, with a commitment to environmental stewardship and zero-waste principles.
