Santa Elena Ranch, founded in 1896, operates near Madisonville with a century-long legacy of producing dark-red, beef-conformation Red Brahmans. They maintain a registered herd and run a commercial feed-out program in the Texas Panhandle. The operation is recognized for its ABBA Golden certified F1 program and its consistency in breeding for performance-focused cattle. They offer private treaty sales of cattle, semen, and embryos, and occasionally participate in major auctions. Their genetics have been exported worldwide, including live bulls, semen, and embryos to countries like Thailand, Pakistan, and Vietnam
