Texas Ranches

Rowel Western Wear

Comal County
TXR Handpicked
Business logo

925 Coolabah Ave
New Braunfels, TX 78132

  • Clothing & Apparel
Shirts & Tops

A Texas-based apparel brand blending traditional western styles with high-performance fabrics—performance shirts, flannels, jackets, hats, and more.

Rowel Western Wear, founded by Panch Romero and his wife in New Braunfels, Texas, combines Old West aesthetics with modern performance fabrics. Offering moisture-wicking, UPF‑40 western shirts, flannels, jackets, hats, and tees, the brand emphasizes comfort, durability, and everyday versatility. With garments designed for Texas summers and rugged outdoor use, Rowel Western ensures classic pearl-snap styling meets technical functionality. They offer free standard shipping on orders over $99 and a relaxed return policy—marketed with the motto "Cut From A Different Cloth.
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