Rowel Western Wear, founded by Panch Romero and his wife in New Braunfels, Texas, combines Old West aesthetics with modern performance fabrics. Offering moisture-wicking, UPF‑40 western shirts, flannels, jackets, hats, and tees, the brand emphasizes comfort, durability, and everyday versatility. With garments designed for Texas summers and rugged outdoor use, Rowel Western ensures classic pearl-snap styling meets technical functionality. They offer free standard shipping on orders over $99 and a relaxed return policy—marketed with the motto "Cut From A Different Cloth.
