Rock'em, founded in Houston, TX, is dedicated to crafting high-quality western products from León, Guanajuato, merging Texan heritage with Mexican craftsmanship. The company offers a wide range of western wear, including boots, hats, apparel, and accessories for men, women, and kids. Product offerings include: Men's and Women's Hats (felt, straw, suede, open crown), Apparel (polos, pearl snaps, button ups, t-shirts, jeans, skirts, shorts, dresses, jackets), Boots (knee high, tall, mid calf, short shaft, cowhide, red bottom, wide-calf friendly, ankle), Belts (western, cowhide, embroidered), and Accessories (backpacks, blankets, sunglasses, knife sheaths, hat & boot carriers, wallets). They also offer Quinceañera essentials and items for kids. Rock'em offers a selection of brands such as ARIAT, CUADRA, and CORRAL. They have two store locations in Houston, TX. Rock'em began with a vision to handcraft all of their products in León, Guanajuato, Mexico. The company expanded through social media, gaining loyal customers who embraced their story, style, and fit. Their small warehouse in Houston, TX, became their base for selling more products. The company has kept their community engaged and involved in their journey through social media.
