Started in 2004 by Mark and Laurie Hannan in Ben Wheeler, Happy Cattle Company selects Angus and Hereford cattle with genetics optimized to finish on grass alone. Their grass-fed, grass-finished beef is hormone- and grain-free, and the cattle are small-framed, which supports efficient fattening and unique flavor profiles. They sell a variety of cuts—including steaks, roasts, hamburger, and bulk freezer packages—through their online store and local markets. Customer testimonials praise the tenderness, digestibility, and rich taste of their beef. The company also hosts events, participates in educational outreach, and provides by-products such as bones and organ meats.
