Charm School Vintage, founded in Austin, Texas in 2010, offers curated vintage apparel, Western wear, accessories, jewelry, crystals, apothecary, and vintage home goods from the Victorian era through the 1990s. The store has a passion for the 1970s and its influences, including the Victorian era and the 1930s. A strong thread of Western wear runs throughout the collection, reflecting Texas roots. In 2025, a second location opened in Waco, Texas. The store carefully considers every vendor for the quality and sourcing of their materials, sustainability practices, and mission statement. The store supports women and minorities and carries local Austin makers whenever possible.
